Facebook | Instagram | LinkedIn | Twitter
There is a misconception that brands can be built with organic (free) content on social media, but that simply isn't the case 99% of the time. Because of the number of brands now using social media, the average post only reaches 0.5% of the brand's actual followers, let alone new customers!
The key to building your brand on social is paid advertising, in the form of short video ads, and carousels, or via influencers who still command excellent reach because they are still seen as individuals, not brands.